Type 2 Diabetes Community-Based Recruitment Strategies
Clinical Trial News Wednesday, July 24th, 2013Appliedclinicaltrialsonline: Jun 1, 2013
Increased competition to bring the next blockbuster drug to the market has created an urgency to improve the efficiency of every facet of drug development. Subject recruitment, or lack thereof, has been considered to be one of the major factors delaying study completion. Recruiting patients in an efficient manner has become critical in clinical trials. Surprisingly, although “pharmaceutical companies invest heavily in marketing approved drugs, they often do not employ that same market research and marketing expertise in communicating the value of clinical trials to patients.”1 This lack of support is unfortunate since investing in outreach to potential subjects has been shown to be advantageous. Read more
